Figure 3. Purchase Motivators. "Thinking about ‘green’ or ‘sustainable’ products in general, which of the following motivates you to buy a certain product?" From Mintel International.

Figure 2. What Consumers Don’t Know About Green Products. “I have never heard of this claim.” From Mintel International.

Figure 1. Green Purchases by Claim.“I regularly/sometimes purchased food and/or drink making this claim in the past month.”